GB News has taken a significant leap into the future by integrating AI technology to create and voice its sports news bulletins.
This innovative approach aims to enhance the delivery and accuracy of sports updates for its audience.
Key Takeaways
- GB News sport bulletins are now powered by AI and voiced by a clone of newsreader Tatiana Sanchez.
- The 30-second updates are broadcast at 30 minutes past the hour from 6.30am to 11.30pm daily.
- AI summaries are generated from the latest sports stories on the GB News website.
- The initiative is part of a broader AI rollout within GB News' editorial operations.
AI-Powered Sport Bulletins
GB News has introduced AI technology to power its sports news bulletins, which are now voiced by a virtual clone of news presenter Tatiana Sanchez. These 30-second updates are broadcast at 30 minutes past the hour, from 6.30am to 11.30pm each day, following the main news summary. The content is generated using AI summaries from the latest sports stories available on the channel’s website.
Enhancing Viewer Experience
Geoff Marsh, GB News’ Chief Digital Officer, highlighted the benefits of this technological advancement. He stated, “We’re already using AI across our editorial operation to enhance everything we do and provide a better experience for our millions of loyal viewers, listeners and digital users.”
Marsh emphasised that these AI updates are fast, smooth, and keep the radio audience informed of the latest sports happenings, seven days a week. The bulletins require minimal human intervention, utilising existing digital articles and delivering them in Tatiana’s familiar voice.
Broader AI Rollout
This development is just the beginning of GB News' AI integration. The network is already employing advanced video-to-text transcription and experimenting with other generative AI technologies to deliver stories faster and more accurately across all platforms.
Marsh added, “The use of this technology comes at the same time as we continue to expand and develop our sporting coverage across all of GB News’ platforms. GBNews.com is now home to a rising number of exclusive sports stories. And our programmes remain committed to bringing viewers and listeners the very best guests and experts from the world of sport.”
Future Prospects
The integration of AI in sports bulletins marks a significant milestone for GB News, reflecting its commitment to leveraging cutting-edge technology to enhance content delivery. As the network continues to explore and implement AI innovations, viewers and listeners can expect even more timely and accurate sports coverage in the future.
