A recent survey has revealed that a significant majority of iPhone users find Apple’s AI features, branded as Apple Intelligence, to be lacking in value. Despite nearly half of users considering AI an important factor in their smartphone purchasing decisions, 73% of those who have tried Apple’s AI offerings report that these features add little to no value to their experience. This sentiment is echoed among Samsung users, with 87% expressing similar dissatisfaction.
Key Takeaways
73% of iPhone users feel Apple Intelligence features provide minimal value.
Nearly half (47.6%) of iPhone users consider AI important when purchasing a smartphone.
16.8% of iPhone users would consider switching to Samsung for better AI features.
Upcoming iOS 18.2 update introduces new features like Genmoji and ChatGPT integration.
Overview Of Apple Intelligence
Apple introduced its AI features with the release of iOS 18.1 in October 2024. Among the most utilised tools are Writing Tools, which assist with text editing, and Notification Summaries, which condense notifications into a single view. However, user engagement with these features has been tepid, with only 72% and 54% of respondents using them, respectively.
Despite the introduction of these tools, many users have not updated their devices to access Apple Intelligence, with 57.6% citing this as their primary reason for non-usage. Concerns about the accuracy and usefulness of these features have also contributed to the lack of engagement.
User Sentiment Towards AI Features
The survey conducted by SellCell highlights a growing discontent among smartphone users regarding AI functionalities. While 47.6% of iPhone users view AI as a significant factor in their purchasing decisions, the actual experience with Apple Intelligence has not met expectations. The survey indicates that:
73% of iPhone users find the AI features to be of little value.
Only 11.6% of Apple users are willing to pay for AI services, reflecting a broader scepticism about the value of these features.
Comparison With Samsung Users
Interestingly, the dissatisfaction with AI features is not limited to Apple. The survey found that 87% of Samsung users also feel that the AI tools available on their devices do not enhance their experience. This suggests a broader trend of user discontent across major smartphone brands regarding AI capabilities.
The Future Of Apple Intelligence
With the upcoming iOS 18.2 update, Apple aims to address these concerns by introducing new features such as Genmoji, which allows users to create custom emojis using AI, and ChatGPT integration, enhancing Siri’s capabilities. These updates may provide the necessary improvements to shift user perceptions and increase engagement with Apple Intelligence.
Conclusion
The findings from the survey underscore a critical challenge for Apple and other smartphone manufacturers in delivering meaningful AI features that resonate with users. As the tech landscape evolves, companies must focus on creating practical and reliable AI tools that enhance the user experience, or risk losing customer loyalty in an increasingly competitive market.
Sources
Most iPhone Users Uninterested in Apple Intelligence, Survey Suggests - MacRumors, MacRumors.
iPhone Users Largely Unimpressed by Apple Intelligence—Recent Survey Highlights - 9meters, 9meters.
Majority of iPhone users find Apple Intelligence to have little to no value – survey | Cybernews, Cybernews.
Less than half of iPhone users care about Apple Intelligence... so far | Trusted Reviews, Trusted Reviews.
Many IPhone Users Find Little Value In Apple Intelligence Thus Far | Digital Market News, Digital Market News.
