Samsung has officially launched its highly anticipated Galaxy S25 series at the Galaxy Unpacked event held in San Jose, California. The new lineup, featuring the Galaxy S25, S25 Plus, and S25 Ultra, showcases significant advancements in artificial intelligence, promising to enhance user experience and functionality.
Key Takeaways
AI Integration: The Galaxy S25 series introduces advanced AI features, including Google’s Gemini, enhancing multitasking and personalisation.
Powerful Performance: All models are powered by the Snapdragon 8 Elite processor, ensuring top-tier performance across the board.
Camera Innovations: The S25 Ultra boasts a 200MP quad-camera setup, while the other models feature impressive camera systems as well.
Extended Software Support: Samsung promises seven years of software and security updates for all models.
Pricing and Availability: The Galaxy S25 series is available for pre-order now, with official sales starting on February 7, 2025.
AI-Powered Features
The Galaxy S25 series is built on One UI 7, which is based on Android 15. This new interface introduces AI agents designed to simplify user interactions. Users can now chain multiple commands and app interactions, making complex tasks easier to manage. The integration of Google’s Gemini allows for seamless voice-triggered tasks and enhanced contextual understanding.
Some notable AI features include:
Generative Edit: A photo editing tool that can remove unwanted elements from images.
Now Brief: A feature that delivers personalised daily summaries to keep users informed.
AI Select: Suggests relevant features based on the content displayed on the screen.
Live Video Assistance: Provides real-time guidance for various tasks, such as cooking.
Specifications Overview
The Galaxy S25 series consists of three models, each catering to different user needs:
Model | Display Size | Camera Setup | Battery | Price (Starting) |
---|---|---|---|---|
Galaxy S25 | 6.2 inches | Triple: 50MP + 12MP + 10MP | 4,000mAh | £799 |
Galaxy S25+ | 6.7 inches | Triple: 50MP + 12MP + 10MP | 4,900mAh | £999 |
Galaxy S25 Ultra | 6.9 inches | Quad: 200MP + 50MP + 50MP + 10MP | 5,000mAh | £1,249 |
Design and Durability
The Galaxy S25 Ultra features a premium titanium design, while the S25 and S25 Plus come in a variety of colours including Navy, Silver Shadow, and Mint. All models are IP68 rated for dust and water resistance, ensuring durability in various conditions.

Conclusion
With the launch of the Galaxy S25 series, Samsung is setting a new standard in smartphone technology, particularly with its focus on AI integration. The combination of powerful hardware, innovative software features, and extended support makes the Galaxy S25 lineup a compelling choice for consumers looking for cutting-edge technology in their devices. Pre-orders are now open, and the devices will officially hit the shelves on February 7, 2025.