Google has made a significant leap in online shopping by introducing innovative AI features at its annual I/O developers conference. The new tools aim to enhance the shopping experience by allowing users to virtually try on clothes and streamline the checkout process with AI assistance.
Key Takeaways
- Virtual Try-On: Users can upload their own photos to see how clothes fit.
- Agentic Checkout: AI will track prices and complete purchases on behalf of users.
- Enhanced Search Experience: AI Mode offers personalised product recommendations and visual inspiration.
Virtual Try-On: A Game Changer for Online Shopping
Google's new virtual try-on feature allows shoppers to see how clothing items will look on them without stepping into a fitting room. By uploading a full-length photo, users can visualise how various garments fit their body shape and style.
Agentic Checkout: Simplifying the Purchase Process
The agentic checkout feature is designed to make online shopping more efficient. Users can set price alerts and let Google handle the purchasing process when their desired price is reached.
- Features:
- Price Tracking: Users can specify a target price for products.
- Notifications: Alerts are sent when prices drop to the desired level.
- Automated Checkout: Once ready, users can confirm their purchase, and Google will complete the transaction using Google Pay.
Enhanced AI Shopping Experience
Google's AI Mode integrates advanced capabilities to provide a more personalised shopping experience. The Shopping Graph now boasts over 50 billion product listings, ensuring users have access to a vast array of options.
- Personalised Recommendations: The AI can suggest products based on user preferences and previous searches.
- Visual Panels: When searching for items, users will see a dynamic panel of images and listings tailored to their tastes.
- Query Fan-Out: The AI runs multiple searches simultaneously to refine results based on specific criteria, such as weather suitability for travel bags.
Conclusion
With these new features, Google is set to transform the online shopping landscape, making it more intuitive and user-friendly. The combination of virtual try-ons and agentic checkout not only enhances the shopping experience but also positions Google as a formidable player in the e-commerce sector. As these features roll out in the coming months, consumers can look forward to a more engaging and efficient way to shop online.
Sources
- How to virtually try on clothes using your own image, Google Blog.
- AI Mode and virtual try-on updates from I/O 2025, Google Blog.
