Recent findings reveal that generating a mere five seconds of AI video consumes as much energy as running a microwave for an hour. This startling statistic highlights the significant energy demands of artificial intelligence technologies, particularly in video generation, raising concerns about their environmental impact.
Key Takeaways
A five-second AI-generated video uses approximately 3.4 million joules of energy.
This energy consumption is equivalent to running a microwave for one hour.
The energy required for AI tasks is increasing, with predictions that AI will account for half of data centre energy use by 2028.
The carbon footprint of AI technologies is a growing concern as their usage expands globally.
The Energy Consumption of AI
The energy consumption of AI technologies has become a pressing issue as their use becomes more widespread. According to a recent report, generating a five-second video using the CogVideoX AI model requires about 3.4 million joules. This is a staggering amount, especially when compared to the energy used for simpler tasks like text generation, which can range from 114 to 6,706 joules per response depending on the model size.
Comparison of Energy Use
Task Type | Energy Consumption (Joules) | Equivalent Microwave Time |
---|---|---|
Text Response (small model) | 114 | 0.1 seconds |
Text Response (large model) | 6,706 | 8 seconds |
Five-Second Video | 3,400,000 | 1 hour |
The Growing Demand for Energy
The demand for energy in data centres has doubled since 2017, primarily driven by the rise of AI technologies. By 2028, it is estimated that AI will account for half of the total energy consumption of data centres. This surge in energy use poses significant challenges for energy infrastructure and raises questions about sustainability.

Environmental Impact
The environmental implications of AI's energy consumption are concerning. As AI technologies proliferate, their carbon footprint is expected to grow. The energy used to power AI models often comes from non-renewable sources, contributing to greenhouse gas emissions. The report indicates that data centres are projected to emit 2.5 billion tons of greenhouse gases by the end of the decade, significantly increasing their environmental impact.
Future Considerations
As AI continues to integrate into various aspects of daily life, it is crucial to consider the energy implications of its use. The rapid expansion of AI technologies necessitates a reevaluation of energy sources and consumption patterns. Companies are being urged to adopt cleaner energy solutions and improve the efficiency of their data centres to mitigate the environmental impact of AI.
In conclusion, while AI technologies offer remarkable capabilities, their energy consumption and environmental impact cannot be overlooked. As society increasingly relies on AI, it is essential to address these challenges to ensure a sustainable future.