OpenAI is reportedly developing an integrated checkout system within ChatGPT that would enable users to complete purchases without leaving the chat interface. Merchants using this feature would pay a commission to OpenAI on each sale, creating a new revenue stream beyond its subscription model.
Key Takeaways
- OpenAI plans to embed a payment gateway inside ChatGPT.
- Merchants will remit a commission on orders fulfilled via the chatbot.
- Early demonstrations involve partnerships with platforms such as Shopify.
- The feature is still in development and has not yet launched.
- This move could position OpenAI alongside major e-commerce players.
How The Checkout System Will Work
- User Interaction: A customer asks ChatGPT for a product recommendation.
- Product Display: ChatGPT shows product details and prices directly in the chat.
- Payment Process: Users enter payment and shipping information within the chat window.
- Order Fulfilment: The merchant processes and ships the order as usual.
Potential Impact On E-Commerce
By streamlining the purchase flow, OpenAI could:
- Reduce friction in online shopping by eliminating external links.
- Increase conversion rates for brands featured on ChatGPT.
- Offer smaller retailers an additional sales channel.
Revenue Implications For OpenAI
OpenAI’s current annualised revenue run rate is approximately $10 billion, up from $5.5 billion six months earlier. The company reported losses of roughly $5 billion last year.
| Metric | December 2024 | June 2025 |
|---|---|---|
| Annualised Revenue Run Rate (bn) | 5.5 | 10.0 |
| Reported Loss (bn) | 5.0 | N/A |
By levying a commission (estimated in the mid-single digits percentage), OpenAI could unlock a substantial recurring revenue source as ChatGPT’s user base continues to grow.
Partnerships And Industry Response
OpenAI has been in discussions with e-commerce platforms, notably Shopify, to prototype the checkout interface. Brands have been invited to test early versions and negotiate financial terms. While no official launch date has been set, the buzz suggests a pilot phase could arrive before the end of the year.
Challenges And Considerations
- Regulatory Scrutiny: Payment processing could draw financial-services regulations.
- Merchant Adoption: Brands may hesitate if commission rates prove high.
- Technical Reliability: Seamless, secure transactions are critical to user trust.
OpenAI’s foray into commerce marks a significant pivot for a company that has thus far focused on subscription and API-driven revenue. If successful, the integrated checkout could redefine how online shopping and conversational AI converge.
