YouTube has moved to clarify its demonetisation policy regarding AI-generated content, aiming to address concerns from creators. The platform's updated guidelines, set to take effect on 15th July 2025, target low-quality, repetitive videos, reinforcing existing rules against inauthentic content rather than introducing sweeping new restrictions on AI use.
YouTube Clarifies AI Content Monetisation
YouTube has sought to allay fears among its creator community following an announcement about updates to its monetisation policies. Initial interpretations suggested a broader demonetisation of AI-generated content, clips, and reaction videos. However, YouTube has now clarified that the changes are primarily aimed at better identifying and restricting mass-produced and repetitive content, which has historically been ineligible for monetisation.
According to Rene Ritchie, YouTube's editorial head, these changes are a "minor update" to existing policies. The platform has always required creators to upload "original" and "authentic" content, and the new language will simply help to more effectively flag content that viewers often consider spam. This includes videos that combine stolen clips with AI-generated voiceovers or entire channels dedicated to pushing out lazily made AI spam.
No Change to Reused Content Policies
YouTube has confirmed that there are "no changes to our reused content policies" that govern content types such as commentary and reaction videos. This clarification aims to reassure creators who utilise existing content with significant transformations or added value.
Targeting Low-Quality AI Spam
The updated policy text, while not yet fully released, is expected to help stem the tide of low-quality, AI-generated video "slop" on the platform. With AI technology becoming increasingly accessible, the ease of producing vast amounts of unoriginal content has grown. YouTube's move is designed to ensure that monetised content remains original and authentic, combating channels that churn out repetitive, unengaging material.
YouTube has also clarified that the use of AI to enhance content is still eligible for monetisation, provided it adheres to all other policy requirements. The focus remains on the quality and originality of the content, rather than the tools used to create it.
Key Takeaways
YouTube's policy update targets mass-produced, repetitive, and inauthentic content.
The changes are a clarification of existing rules, not a new ban on AI-generated content.
Content enhanced by AI is still eligible for monetisation if it meets other policy requirements.
Reused content policies for commentary and reaction videos remain unchanged.
The update aims to reduce low-quality AI spam on the platform.
